All of us have seen the problems of trying to make complex applications. Keeping projects simple allow to prove ideas quickly and iterate over them to accomplish the end goals in the better way possible..
Continuous learning with user research, feedback and analytics to iterate over and over until get the desired outcome.
We choose the right tool for the job with the latest technologies. Agile development to see results from the start.
User research, feedback and analytics is the input that we use to learn continuously and improve.